Multimedia Communication Specialist II


The Specialist II, Multimedia Communications position reports directly to the Program Manager of Multimedia Production. This position is responsible for complex customer-facing and public-facing communications and tasks to assist in the implementation of an integrated communications strategy that includes social media, website messaging, crisis communications and alerts to external customers, special events information, dissemination of public information and coordination of internal and stakeholder communications. This position will assist on various agency initiatives, work closely with Marketing, Planning, Operations and other departments in a fast-paced, deadline-oriented team environment. This position will work directly with our Operations team to send out quick and accurate service alerts to our customers. 


Note: The duties and primary responsibilities below are intended to describe the general content of and requirements of this job and are not intended to be an exhaustive statement of duties.

  • Assist with implementing an integrated marketing communications strategy, with a focus on public service information.
  • Write, edit and distribute timely, proactive service alerts and detours, events-related impacts through messaging delivery channels.
  • Provide timely responses to events and incidents, including working with CapMetro staff to research and coordinate responses.
  • Serve as the Marketing Dept. representative in the Operations Control Center.
  • Write and edit social media content and post on social media sites.
  • Assist on agency projects and initiatives, including writing and updating communications plans, information for press releases and managing schedules. 
  • Provide media relations and social media monitoring support after regular business hours on an on-call basis.
  • Assist in the implementation of emergency and crisis communications efforts during regular business hours, and after hours on an on-call basis.
  • Assist in the development and coordination of special events such as, grand openings and new service launches, as assigned.
  • Receive and respond to questions, concerns and complaints from customers and the general public and pass along pertinent information to the Marketing and Operations teams.
  • Track and maintain archives of key messages and materials related to public messaging using Agency messaging tools.
  • Coordinate communications activities with Operations, Public Relations and external advertising agencies as assigned, including attending regular meetings.
  • Act as team lead in supervisor’s absence.
  • Support Capital Metropolitan Transportation Authority’s Safety Management Systems (SMS) process by following safety and security policies, considering safety in every action and reporting safety and security concerns. 
  • Perform other duties as required and/or assigned.


  • Bachelor’s degree in Journalism, Communications, Public Relations or related field.  Additional experience may be substituted on a year-for-year basis for up to four (4) years. 
  • Four (4) years of experience in implementing public relations and internal communications strategies, developing briefing materials on emergency and event responses.
  • Proven writing and editing experience covering a range of writing styles, including Associated Press Style (AP), features, presentations and online communications. Writing samples will be required if selected for an interview.