Women Communicators of Austin invites you to join us for our regular bimonthly programming this September. This luncheon at the UT Club will offer members and guests the opportunity to learn about the latest communication trends from industry leaders and ask questions about new techniques and technologies in our field. Join Speaker Jackie Huba for Customer Loyalty: What Communicators Can Learn from Lady Gaga. It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Business professionals have also been awed by her unconventional customer loyalty strategy. With 67 million Twitter followers and 61 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging and interactive presentation based on the research from her bestselling book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. They include: Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly engaged superfans that drive word of mouth. Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection. Give them something to talk about. Whether by wearing a meat dress or “dying” in a pool of blood onstage, she knows that creating a remarkable customer experience will get people talking. About Jackie Huba Jackie Huba is the author of four best-selling books, including three on customer loyalty. Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.” Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message. Her latest book, which helps people with self-confident issues, is Fiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen, which was endorsed by none other than the top drag queen in the world, RuPaul. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought after keynote and TEDx speaker, her work has frequently been featured in the media, such as The New York Times, BusinessWeek, and Fast Company. She is an 11-year veteran of IBM and resides in Austin, Texas where she is the President of the Pittsburgh Steelers Fan Cub of Austin.