Building Success Program ? Marketing, Sales & Customer Relations Module September 24th to October 29th. Monday & Thursday, 6:00 PM - 8:00 PM, at EGBI. This is a 4-week program Signup for our first class FREE of charge on Eventbrite! EGBI?s enhanced marketing module is designed to help you develop your marketing plan. The program consists of eight sessions, a review and a final session where you will present an overview of your business plan. Personal Goals, Business Goals and The Importance of a Business Plan: Connect your personal goals with your business goals and learn how a business plan will help you reach them. You will develop a vision and mission for your business to ensure that it represents your passion, values and desires. Understanding your Customer: Understand client demographics and your customer needs. Begin formulating your outreach efforts by understanding where your clients work, live and play. Selling the Benefit: Work on practical exercises to begin understanding why your customer would want your service or product and how to articulate this idea. Begin formulating your elevator pitch to attract customers. Understanding your Competition: Understand how to compete in the market by studying your competition using tools such as Yelp.com. Pricing: Learn about different pricing methodologies and begin talking about break-even analysis to learn if your business idea is sustainable. Reach the Customer: Learn traditional marketing methods including: networking, business cards, flyers, newsletters, postcards and events. Reaching the Customer through Social Media: Learn how easy social media can be and how it can help you attract new clientele. This session will give an overview of different social media avenues, including: websites, Facebook, Twitter, Instagram, etc. Was Your Promotion Profitable: Learn how to analyze if your promotion was successful by tracking sales and customers. This 4-week program is $125. We offer Income-based Discounts and Scholarships. Register here for full program or just attend our first class for free by signing up on the eventbrite page.
Thursday Sep 24, 2015
6:00 PM - 8:00 PM CDT
September 24th 6:00-8:00 pm
EGBI - 1144 Airport Blvd. Ste. 260, 78702
First class FREE of charge
Nayeli Gallegos
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