The world’s premier bull riding organization, PBR (Professional Bull Riders) began as a dream of 20 bull riders 24 years ago and is now a global sports phenomenon. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The PBR’s 2017 Built Ford Tough Series will make its first ever stop in Austin for the Wrangler’s Long Live Cowboys Classic presented by Frontier Communications on Saturday, Sept. 16 and Sunday, Sept. 17. Greater Austin Hispanic Chamber of Commerce members SAVE $10 on tickets!* To purchase tickets, call (512) 232-4343 or email GroupSales@erwin.utexas.edu. Deadline to order is Friday, Sept. 15 at 3 p.m. For more information about this and other Frank Erwin Center Events, please visit us at www.uterwincenter.com. *Discount excludes $20 and $300 Elite seats. No double discounts. Offer is subject to availability. Facility fee and convenience charges may apply. All information is subject to change.